Case studIES
Recent Work
SOPHIA SWIMWEAR x GOPRO
Our award-winning sea lion campaign
Ask: Create a unique marketing strategy for a new Florida-born swimwear label.
Enter Sophie.
Research revealed a disturbing 30% rise in child drowning incidents in Florida, attributed to a pandemic-induced surge in tourism and increased rentals of pool-equipped Airbnb properties.
A small percentage of each swimwear purchase will contribute to equipping Airbnb properties in Florida with pool alarms, directly impacting the number of accidental drowning deaths.
These types of cause marketing campaigns are why Sophie won Entrepreneur of the Year 2022 at the American Business Awards.
BALMAIN GIVEAWAY
The campaign that changed the game
While working with a celebrity, Sophie saw an opportunity to experiment on humans and turned it into a genius marketing collaborative campaign with BALMAIN.
Results:
- Attracted 950 new email subscribers in 24 hours.
- Sophie retargeted and increased client’s beauty brand sales by 38% in that same month at zero ad cost.
Motives Cosmetics
How we started experimenting on humans
Sophie wanted to experiment on humans (again) to find a way to entice 100 big beauty influencers to talk about a client’s beauty brand without being paid.
Ridiculous, right?! Welcome to the home of Bat Sh1t Crazy Ideas… The results were truly epic.
Results:
- 63,000 unique website visitors within 24 hours.
- Millions of impressions.
- A 30% increase in brand sales that same month.
- The spike in engagement is social proof we understood the assignment
Bat Sh1t Crazy Ideas Hotline
Giving brands access to Super Bowl ideas (literally!)
My first Hotline client was an actress living in NYC struggling to stand out.
Results:
- 1 hr later her new niche is defined as building (with intent to lead) the largest community of minority talent in NYC.
- Client will build a talent agency within her community, providing opportunities for minorities in NY including herself.
- Client aligned as a first point of contact for all local acting jobs. Simples.
KAY Jewelers
Sophie’s storytelling on TV
As a Senior Copywriter on the Signet Jewelers account (Jared, Ernest Jones, Le Vian Diamonds, etc.) at Zimmerman Advertising, all of KAY Jewelers’ current TV and social ads’ scripts were crafted by Sophie.
We can’t wait for KAY to release their 2024 TV bridal campaign with copy crafted by Sophie. The creative directors brought the words to life in a whimsical, magical shoot involving water that you’re going to love!
Sophie crafted copy for:
- KAY Summer Bridal TV:15 & TV:5,
- Social Ads
- Radio & TV scriptwriting
- KAY Summer SaleS 2023 TV:30, TV:15 & TV:5, social ads & captions
- Lead on 2024 strategy and social activations
- KAY Summer Bridal TV:15 & TV:5 2024
