CASE STUDIES

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SOPHIA SWIMWEAR x GOPRO

The campaign that won Entrepreneur of the Year 2022. A herd of GoPro-wearing sea lions will capture the underwater swimwear shoot as the 'eyes of the ocean.' 

The campaign will actively help reduce the number of accidental drowning deaths of children under five years old in Florida.

Ask: Create a purpose-driven campaign for a new Florida-founded swimwear line passionate about

BALMAIN CAMPAIGN

The campaign that created my proven process of converting social media fans into customers. 

Results:

• Over 950 new email subscribers within 24 hours
• Increased client's beauty brand sales by 38% in that same month on a zero budget

MOTIVES COSMETICS 

I designed a contest to inspire beauty content creators to talk about the brand.

The results were truly epic.

Results: 

• 63,000 unique website visitors within 24 hours exceeded expectations
• The spike in engagement is social proof we understood the assignment

JLO-APPROVED SOCIAL MEDIA GLOW UP

My client forwarded a message from JLO praising my work on her social media glow up. 

Results:

• I feel like I could leave it as JLo loves my work, but there's more...
• Increased social media engagement by over 70% within 60 days
• Increased web traffic from Instagram, Facebook, and Pinterest by over 20%.

My first Hotline client was an actress living in NYC struggling to stand out.

Results:

• 1 hr later her new niche is defined as building (with intent to lead) the largest community of minority talent in NYC.
• Client will build a talent agency within her community, providing opportunities for minorities in NY including herself.
• Client aligned as a first point of contact for all local acting jobs. Simples.

KAY JEWELERS

Senior Copywriter on the Signet Jewelers account (Jared, Ernest Jones, Le Vian Diamonds, etc.)

Crafted copy for:

• KAY Summer Bridal TV:15 & TV:5,
• Social Ads
• Radio & TV scriptwriting
• KAY Summer SaleS 2023 TV:30, TV:15 & TV:5, social ads & captions
• Lead on 2024 strategy and social activations